Rocky Hill is a community of 19,000 persons with an average household income of $73,052 and per capita income of $31,670. The estimated number of households is 8,163 in 2004 with a projected increase of 9.10% by 2009. Median age of the total population is 41.4. The median home price in 2004 was $369,000. Yearly housing production is approximately 60 units, over the past 5 years. 88% of adults are high school graduates and 37% of adults are college graduates. Interstate access to Rocky Hill is from I-91, Exits 23 & 24. Connecticut Route 3 (200 ADT – 23,200) and Connecticut Route 99 (2000 ADT – 20,500) are 4 lane commercial strips that intersect I-91. The Silas Deane Highway (Route 99) is home to 295 businesses within a 1.37 mile distance from Exit 24. Population density is 1601 per square mile in 2004.

In a current consumer preference study performed by Ray Kehrhahn, CCIM, Rocky Hill’s households fall into the following major categories: Affluent Suburbia 18.6 %; Upscale America – 21.7%; Small Town Success – 8.8%; American Diversity – 17.4%; and Aspiring Contemporaries – 33.5%. These categories show that Rocky Hill has a strong base of disposable income used to travel, dine out and purchase high-end apparel, sports related equipment and gourmet foods.

The town boasts an active Connecticut River boat launch and year round family recreation programming. We maintain over 400 acres of parks and open space including public outdoor and indoor pools. Rocky Hill was named, by Sports Illustrated Magazine, as one of the top 50 local sports towns in America in 2003.